CASE STUDY

Optimyze

Our work with Optimyze began in 2023. Our task was to enhance their online visibility and increase lead generation on Google. Like all SEO projects, the foundation is keyword research. Once we understood what Optimyze wanted to rank for and the type of leads that provided the move value, we got to work. Our SEO deliverables came in the form of:

Updates to copy and website structure
Google business profile optimization and consistent posts
Creating articles that provided value to readers and conditioned the Google algorithm to look at Optimyze as an authority in the health and wellness space

This led to a successful outcome where Optimyze ranked at the top of Google for their desired keywords and increased awareness that got the brand in front of more customers, all organically.

Services

Analytics
Organic Lead Generation
Sales Funnel Optimization
Search Engine Optimization

About The Client

Step into a realm where infrared saunas, red light therapy, cold plunges, hot hydrotherapy, PEMF, breathwork, sound vibration bed, and more are available for you to tailor a customized journey towards optimal well-being. With a team of experts to guide you on every step, Optimyze empowers you to connect with a supportive community while enhancing your physical, mental, emotional, and spiritual health. Embrace the power of holistic therapies and experience a harmonious alignment of mind, body, and spirit.

The Problems

At the time of engagement, Optimyze was struggling with its organic ranking. They did not dominate search in their local area, and when you are the best at what you do, people should know about you! In the short term, our first challenge was to overcome the difficulty in ranking for many of their target keywords. As you can see, many of their target keywords’ competition scores were in the 0.9-1 (1 is the highest it can be).

In the long term, it was to insulate ourselves digitally against the wave of increasing competition in the area. Increased competition also makes it more difficult to rank.

Our Fix

With a good plan backed by reliable data, we got to work! Our first step was to implement our new keywords across the website, create new “service” pages that explained each of their therapies, and then create content for their blog and Google Business Profile. This process is crucial for making Google trust you as an authority in your field. Especially now with AI search, you need to condition the Google algorithm to favor you over your competition.

In order to rank on Google and with AI, you need to keep EEAT in mind. This stands for experience, expertise, authoritativeness, and trustworthiness. It is your north star when you are developing content for your business.

The Wins

The data speaks for itself. Our work resulted in Google significantly favoring Optimyze content over competitors, which gave the business a massive increase in overall website traffic and more search visibility.

44.5%

Increase in total website traffic (measured from May 2023 - March 2024)

96.8%

Increase in traffic from Google (measured from May 2023 - March 2024)

“Working with InHive has been a phenomenal experience. Their sharp intellect and quick grasp of our business needs set them apart. Their communication skills consistently exceed expectations, and their commitment to swiftly resolve any website issues has been invaluable. They have made every interaction enjoyable, and we are incredibly grateful to have them as our main point of contact for all matters related to web services, SEO, and web development.”

Michael Roviello, CEO of Optimyze