CASE STUDY

Gulf Coast Memory Care

Our relationship started in 2024 when we assisted GCMC with a simple website transfer, our scope has grown incredibly since then. We helped this memory care community in Estero, Florida improve its search engine optimization, which led to an increase in online search visibility, an increase in overall website traffic, and most importantly, an increase in organic lead generation.

We achieved this through not just regular website updates, but also by in-depth keyword research that created a foundation for a highly optimized written content initiative. Through publishing consistent, high-quality articles and implementing strong on-page SEO, we have been able to prove Gulf Coast Memory Care’s excellence in the eyes of not just Google, but also platforms like Chat GPT and Google Gemini.

Services

Analytics
Organic Lead Generation
Sales Funnel Optimization
Search Engine Optimization
Web Design

About Gulf Coast Memory Care

Understanding that memory care is not a one-size-fits-all solution, Gulf Coast Memory Care prioritizes personalized care plans that adapt to each individual’s progression. Families seeking Alzheimer’s and dementia support in Estero, Florida, can rely on our compassionate team for a community that truly cares. Through ongoing training in the latest memory care practices and a commitment to safety, Gulf Coast Memory Care offers peace of mind for families and the highest standard of care for residents.

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The Problems

Simply put, their old website was not optimized for search engines. There was no foundation to grow their online search visibility because Google did not have the opportunity to know they existed. GCMC was difficult to find for both Google and end users. On top of a lack of online search visibility, their website was using older design practices making it difficult for a user to find exactly what they were looking for. This is not unique at all, we come across many amazing companies whose biggest digital problem is that they don’t showcase themselves properly. If Google does not know about your business, how can you expect online users to?

Our Fix

We rebuilt Gulf Coast Memory Care’s digital foundation from the ground up with a comprehensive SEO and user experience overhaul. First, we implemented proper technical SEO infrastructure, optimizing site architecture, meta tags, schema markup, and page loading speeds to ensure Google could easily crawl, index, and understand their specialized memory care services. We conducted extensive keyword research targeting high-intent searches like “memory care near me” and location-specific terms that families actively use when seeking memory care solutions.

Our content strategy focused on creating detailed articles that clearly explain their specialized dementia and Alzheimer’s care programs, making it easy for Google’s algorithm, AI, and distressed families to understand exactly what GCMC offers. We completely redesigned their user experience with intuitive navigation that guides visitors from initial concern to scheduled tours, recognizing that families researching memory care are often overwhelmed and need clear, compassionate guidance. The result was a website that not only ranks for their target keywords but also serves families during one of the most difficult decisions they’ll ever make, transforming their digital presence from difficult to find to a highly trusted source of information for Google, AI, and potential customers!

The Wins

Since implementing our SEO strategy:

Website visitors increased by over 700%
People stay on the site 2.7 minutes on average
Appointment bookings from the website and Google are up over 400%
The website and Google business profile now rank on page 1 for “memory care estero” and other key terms
Google Gemini looks at GCMC as a reference when searching for memory care related keywords

725%

Increase in Website Traffic (Sep 2024 - Apr 2025)

428%

Increase in Organic Leads (Nov 2024 - Apr 2025)

3.7%

Organic CTR

“As the Executive Director of Gulf Coast Memory Care for the last year and a half, I can honestly say prior to having Jake Campbell with INHIVE Web Development, our website was lacking in so many aspects. To list a few, it failed to:

Showcase what we specifically do at Gulf Coast Memory Care.

Offer education and resources to the adult children and spouses.

Post current and future events and education series.

Track SEO, Google, Facebook, and all other platforms to enhance visibility to gain a competitive edge.

These are simply to name a few internal workings that simply was not in place prior to partnering with INHIVE, but most important Jake and his company have taken a product line they simply knew nothing about and, through deep dive conversations and ongoing collaboration, have proven incredible visibility that ultimately has brought a proven and verifiable awareness of Gulf Coast Memory Care that simply is amazing. 100% digital turnaround. It is a pleasure to work with Jake and his team, and we look forward to growing our online visibility.”

Jerry Lee, Executive Director of Gulf Coast Memory Care