CASE STUDY

Bellmade

Bellmade is a fitness app that is dedicated to giving you a wide variety of home exercises that give you results without having to spend loads of money on a personal trainer. Our task was simple: create new copy and a landing page for the sake of improving conversions.

Our design team got to work and created a landing page that accurately represents Bellmade to its target demographic.

Services

Web Design
Web Development

About The Client

Bellmade is a comprehensive training platform designed to help you build lasting fitness habits. Our app is ideal for beginners or seasoned athletes and offers expert-designed programs, including kettlebell, steel mace, sandbag, and bodyweight workouts, accessible on your phone or computer.

Users can track their progress with weekly Fitness Tests and explore an Exercise Catalog that simplifies learning new movements. Bellmade also fosters a supportive community through an optional Discord server, where members share motivation, tips, and accountability.

The Problems

Before our engagement, they simply had no other digital resources to help visitors understand what they did and how this app can enhance their health. Many small businesses find themselves in a position where they do not have a robust digital presence, and oftentimes it’s because they just do not know where to start.

Our job was to create that digital foundation that would truly allow them to thrive online.

Our Fix

The first stage of our building process is all about design. Our first meeting is a deep dive into your business, where we work to understand the best way to approach writing new copy and creating your new design. Our deliverables at this stage are your v1 designs and some copy variations for you to review.

The second stage is the refinement of your design and copy. We typically spend the most amount of time on the design phase, as this is the most crucial part of the process. A solid design makes development much smoother and allows us to execute faster. Once we have approval, we begin building and hand off the finished product.